> ## Documentation Index > Fetch the complete documentation index at: https://docs.fanfare.io/llms.txt > Use this file to discover all available pages before exploring further. # Audiences > Creating consumer groups for targeted access and exclusive experiences An **Audience** is a group of consumers you want to target with specific access or experiences. Audiences let you create VIP early access, invite-only launches, and targeted promotions. ## Why Use Audiences? Audiences help you: * **Reward loyalty** — Give your best consumers early access * **Create exclusivity** — Run invite-only launches * **Target segments** — Different experiences for different consumer groups * **Sync with your tools** — Import audiences from your marketing platforms ## Audience Types ### Dynamic Audiences Membership is calculated automatically based on rules you define. As consumer attributes change, membership updates automatically. **Example:** VIP consumers with high loyalty scores ``` Audience: "VIP Consumers" Rule: Loyalty score greater than 100 Result: Consumers automatically join/leave as their score changes ``` **Best for:** * Loyalty tiers (high-value consumers) * Engagement segments (active users) * Geographic targeting (consumers in specific regions) ### Static Lists Membership is manually curated. Consumers don't automatically join or leave. **Example:** Beta testers for a new feature ``` Audience: "Beta Testers" Members: Manually added list of consumer emails Result: Fixed membership until you change it ``` **Best for:** * Invite lists for exclusive launches * Contest winners * Manually curated VIP lists ### Synced Lists Membership is imported and maintained from external systems like your email platform or e-commerce store. **Example:** Newsletter subscribers from Klaviyo ``` Audience: "Newsletter Subscribers" Source: Synced from Klaviyo segment Result: Keeps in sync as your Klaviyo segment changes ``` **Best for:** * Using existing marketing segments * E-commerce consumer data * Maintaining consistency across platforms ## Creating Rules for Dynamic Audiences Dynamic audiences use rules to determine who qualifies. You define conditions based on consumer attributes. ### Available Attributes | Attribute | Description | Example | | -------------- | ----------------------------- | --------------------- | | Loyalty score | Consumer value score (0-200+) | Score > 100 | | Total orders | Number of purchases | Orders > 5 | | Lifetime value | Total amount spent | LTV > \$500 | | Activity level | Recent engagement | Activity > 50 | | Status | Account status | Status = Active | | Location | Country, region, city | Country = US | | Email domain | Consumer's email domain | Contains @company.com | ### Rule Operators | Operator | Meaning | Example | | ------------ | --------------------- | ---------------------------- | | Equals | Exact match | Country equals "US" | | Greater than | Above value | Loyalty score > 100 | | Less than | Below value | Orders \< 3 | | Between | Within range | LTV between $100-$500 | | Contains | Text includes | Email contains "@vip" | | In list | One of several values | Country is US, Canada, or UK | | Exists | Has a value | Phone exists | ### Combining Rules **AND logic:** All conditions must be true **OR logic:** Any condition can be true Audience rule logic diagram showing AND requiring all conditions and OR allowing either group. ## Using Audiences with Experiences Audiences control which consumers can access specific parts of your experience: Audience routing diagram showing VIP audience, loyalty audience, and general fallback access paths. ### How Routing Works 1. Consumer enters your experience 2. System checks access paths by sequence priority 3. For each path, checks if the consumer satisfies the audience or access-code requirements 4. Consumer gets the first path they qualify for ## Common Audience Examples ### VIP Consumers Reward your most valuable consumers with early access: ``` Audience: "VIP Consumers" Type: Dynamic Rules: ├── Loyalty score > 100 └── Total orders > 5 ``` ### Local Consumers Target consumers near your store for in-person events: ``` Audience: "NYC Area Consumers" Type: Dynamic Rules: ├── Region = New York └── Status = Active ``` ### High Spenders Create exclusive offers for big spenders: ``` Audience: "High Value Consumers" Type: Dynamic Rules: └── Lifetime value > $1,000 ``` ### Newsletter Subscribers Use your existing email list for early access: ``` Audience: "Newsletter Subscribers" Type: Synced Source: Klaviyo "Active Subscribers" segment ``` ### Invite List Hand-pick consumers for exclusive launches: ``` Audience: "Product Launch Invites" Type: Static List Members: [imported CSV of email addresses] ``` ## Keeping Audiences Fresh ### Dynamic Audiences Set how often membership should be recalculated: | Refresh Rate | Best For | | ---------------- | -------------------------- | | Every 15 minutes | Real-time access decisions | | Every hour | Most use cases | | Every 24 hours | Stable segments | ### Synced Lists Syncing happens automatically based on your integration: * **Klaviyo**: Near real-time * **Shopify**: Periodic sync * **CSV import**: Manual refresh ## Best Practices ### Start Simple Begin with basic rules and refine over time: 1. Start with one or two conditions 2. Test with a small launch 3. Add complexity based on results ### Use Descriptive Names Name audiences clearly so your team understands them: * **Good:** "VIP Consumers - Loyalty Score > 100" * **Good:** "NYC Metro Area - Active" * **Avoid:** "Audience 1" or "Test" ### Monitor Audience Sizes Keep an eye on how many consumers qualify: * **Too small?** Rules might be too restrictive * **Too large?** Rules might be too broad * **Unexpected changes?** Something in your data changed ### Test Before Launch Verify the right consumers are included before a big launch: 1. Preview audience membership 2. Spot-check specific consumers 3. Test the full experience flow ## Next Steps * [Consumers](/concepts/consumers) — Consumer attributes used in rules * [Experiences](/concepts/experiences) — Using audiences with access paths * [Dashboard: Audiences](/dashboard/audiences/overview) — Creating audiences in the dashboard