> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fanfare.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Overview

> Understand your organization's performance with comprehensive analytics

The Analytics section provides comprehensive insights into your organization's performance across all experiences, helping you understand trends, identify opportunities, and make data-driven decisions.

## Accessing Analytics

Analytics are accessible from multiple locations:

| Location              | Access                        |
| --------------------- | ----------------------------- |
| **Dashboard**         | Main analytics overview       |
| **Experience Detail** | Per-experience metrics        |
| **Billing > Usage**   | Usage and consumption metrics |

*Caption: The main dashboard provides an overview of key metrics*

## Dashboard Metrics

### Key Performance Indicators

| Metric                 | Description                   |
| ---------------------- | ----------------------------- |
| **Total Experiences**  | Number of experiences created |
| **Active Experiences** | Currently running experiences |
| **Total Entries**      | All-time experience entries   |
| **Completion Rate**    | Average completion percentage |

*Caption: Key metrics provide at-a-glance performance insights*

### Entry Metrics

Track consumer engagement across experiences:

| Metric                   | Description                 |
| ------------------------ | --------------------------- |
| **Queue Entries**        | Consumers who joined queues |
| **Draw Entries**         | Consumers who entered draws |
| **Auction Entries**      | Bids placed in auctions     |
| **Appointment Bookings** | Appointments scheduled      |

### Revenue Metrics

Track financial performance:

| Metric                  | Description                    |
| ----------------------- | ------------------------------ |
| **Total Revenue**       | Sum of all transactions        |
| **Average Order Value** | Mean transaction amount        |
| **Conversion Value**    | Revenue per converted consumer |

## Time Period Selection

Select different time periods to analyze trends:

| Period            | Description               |
| ----------------- | ------------------------- |
| **Last 24 hours** | Real-time recent activity |
| **Last 7 days**   | Weekly view               |
| **Last 30 days**  | Monthly view              |
| **Last 90 days**  | Quarterly view            |
| **Custom**        | Specify date range        |

*Caption: Select different time periods to analyze trends*

## Analytics Views

### Channel Attribution

Understand where your traffic originates:

| Channel      | Description                   |
| ------------ | ----------------------------- |
| **Direct**   | Users who came directly       |
| **Referral** | Traffic from other sites      |
| **Social**   | Traffic from social platforms |
| **Email**    | Clicks from email campaigns   |
| **Paid**     | Paid advertising traffic      |

### Audience Segmentation

Break down metrics by audience:

| Segment             | Description                    |
| ------------------- | ------------------------------ |
| **All Consumers**   | Aggregate across all audiences |
| **By Audience**     | Filtered by specific audience  |
| **By Loyalty Tier** | Grouped by loyalty level       |

## Charts and Visualizations

### Entry Timeline

View entry volume over time:

* Hourly breakdown for recent periods
* Daily view for weekly/monthly periods
* Trend lines show direction

*Caption: Track entry volume trends over time*

### Conversion Funnel

Visualize the conversion process:

| Stage         | Description           |
| ------------- | --------------------- |
| **Visits**    | Page views            |
| **Entries**   | Joined experience     |
| **Completed** | Finished successfully |
| **Converted** | Made a purchase       |

### Experience Breakdown

Compare performance across experiences:

* Bar chart showing entries per experience
* Completion rates by experience
* Revenue by experience

## Experience Calendar

The calendar view shows scheduled experiences:

| View      | Description               |
| --------- | ------------------------- |
| **Month** | Full month calendar       |
| **Week**  | Week view with time slots |
| **List**  | Upcoming experiences list |

*Caption: The calendar shows all scheduled experiences*

## Real-Time Monitoring

For active experiences, view real-time metrics:

| Metric              | Updates               |
| ------------------- | --------------------- |
| **Current Entries** | Live count            |
| **Queue Length**    | Active queue position |
| **Processing Rate** | Entries per minute    |

### Auto-Refresh

Enable auto-refresh for live updates:

1. Toggle auto-refresh on
2. Dashboard updates every 30 seconds
3. Manual refresh always available

## Exporting Analytics Data

Export data for external analysis:

1. Navigate to the analytics view
2. Click **Export**
3. Select date range
4. Choose format (CSV, Excel)
5. Download the file

### Export Options

| Export Type  | Contents              |
| ------------ | --------------------- |
| **Summary**  | High-level metrics    |
| **Detailed** | All available data    |
| **Custom**   | Selected metrics only |

## Dashboard Customization

### Widget Arrangement

Customize your dashboard layout:

* Drag widgets to reorder
* Resize widget panels
* Hide/show specific metrics

### Saved Views

Save custom dashboard configurations:

1. Arrange widgets as desired
2. Click **Save View**
3. Name the view
4. Access saved views from dropdown

## Best Practices

### Regular Review

1. **Daily check** - Monitor active experiences
2. **Weekly review** - Analyze trends
3. **Monthly analysis** - Comprehensive review
4. **Quarterly planning** - Strategic insights

### Key Questions to Answer

1. Which experiences perform best?
2. Where do consumers drop off?
3. What drives highest conversion?
4. How do audiences compare?

### Acting on Insights

1. Identify underperforming experiences
2. Optimize high-traffic experiences
3. Adjust timing based on patterns
4. Target high-value audiences

## Troubleshooting

### Data Not Showing

1. Verify experiences have activity
2. Check selected time period
3. Refresh the dashboard
4. Clear browser cache

### Metrics Seem Incorrect

1. Verify time zone settings
2. Check date range selection
3. Confirm metric definitions
4. Contact support if issues persist

## Related Guides

* [Experience Analytics](/dashboard/experiences/experience-analytics) - Per-experience metrics
* [Reports](/dashboard/analytics/reports) - Custom reporting
* [Billing Usage](/dashboard/billing/overview) - Usage metrics