> ## Documentation Index
> Fetch the complete documentation index at: https://docs.fanfare.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Audiences Overview

> Manage audience segments to control access to your experiences

Audiences define groups of consumers who can access your experiences. Use audiences to target specific customer segments, create exclusive access, and personalize the experience for different groups.

## Accessing Audiences

Navigate to **Audiences** in the sidebar to view and manage your audience segments. The route is `/app/audiences`.

*Caption: The audiences list shows all your defined segments with member counts*

## Audience Types

Fanfare supports several types of audiences:

| Type             | Description                    | Best For                  |
| ---------------- | ------------------------------ | ------------------------- |
| **Dynamic**      | Membership based on rules      | Behavioral targeting      |
| **Static**       | Manually defined members       | Specific customer lists   |
| **Import**       | Uploaded from external source  | Migration, bulk additions |
| **Loyalty Tier** | Based on loyalty levels        | VIP programs              |
| **Synced**       | Synchronized from integrations | Klaviyo lists, etc.       |

*Caption: Multiple ways to create and manage audiences*

## Audiences Table

When you have audiences, they're displayed in a sortable table.

### Table Columns

| Column           | Description                                        |
| ---------------- | -------------------------------------------------- |
| **Name**         | Audience name (click to view details)              |
| **Type**         | Dynamic, Static, Import, or Loyalty                |
| **Members**      | Number of consumers in the audience                |
| **Rules**        | Number of membership rules (for dynamic audiences) |
| **Sync Source**  | External integration source (if synced)            |
| **Created**      | When the audience was created                      |
| **Last Updated** | Most recent modification                           |

### Actions Menu

Each audience row has an actions menu with:

* **View Details** - Open audience detail page
* **Edit** - Modify audience settings
* **Duplicate** - Create a copy
* **Delete** - Remove the audience

*Caption: Access quick actions from the row menu*

## Audience Groups

Related audiences can be organized into groups. This is particularly useful for:

* Loyalty tiers (Gold, Silver, Bronze as a group)
* Regional audiences (US, UK, EU as a group)
* Campaign audiences (Spring Sale segments as a group)

*Caption: Audiences can be organized into logical groups*

## Creating Audiences

Click the **Create** button to see available options:

| Option                   | Description                            |
| ------------------------ | -------------------------------------- |
| **Create Audience**      | Build a new dynamic or static audience |
| **Import Audience**      | Upload consumers from CSV              |
| **Import from Klaviyo**  | Sync a Klaviyo list (if configured)    |
| **Create Loyalty Tiers** | Set up loyalty tier audiences          |

*Caption: Multiple ways to add audiences to your organization*

See detailed guides:

* [Create Audience](/dashboard/audiences/create-audience) - Manual creation
* [Import Consumers](/dashboard/audiences/import-consumers) - CSV imports
* [Membership Rules](/dashboard/audiences/membership-rules) - Dynamic rule configuration

## Audience Detail Page

Click any audience to view its detail page. The detail page includes:

### Overview Tab

* Audience summary and metadata
* Member count and growth
* Associated experiences
* Sync status (if applicable)

### Members Tab

* List of consumers in the audience
* Search and filter members
* Add/remove members (for static audiences)
* Export members

### Rules Tab (Dynamic Audiences)

* View and edit membership rules
* Test rules against consumers
* Rule match statistics

*Caption: The audience detail page provides comprehensive management options*

## Using Audiences in Experiences

When creating or editing an experience, select which audiences are eligible for an access path:

1. Navigate to the experience
2. Find the Audience selection field
3. Choose one or more audiences
4. Consumers who match the configured audience rules are eligible for that path

### Multiple Audiences

When multiple audiences are selected:

* Treat the selection as membership and eligibility criteria for that access path
* Use experience sequences to define ordering when multiple access paths are available
* Keep audience names clear so overlapping segments are easy to reason about

*Caption: Select multiple audiences for shared eligibility*

## Audience Analytics

Track audience performance:

| Metric           | Description                          |
| ---------------- | ------------------------------------ |
| **Member Count** | Total consumers in audience          |
| **Growth Rate**  | Change in membership over time       |
| **Engagement**   | Participation in experiences         |
| **Conversion**   | Completion rate for audience members |

## Deleting Audiences

To delete an audience:

1. Navigate to the audience detail page
2. Click the **Delete** button
3. Confirm the deletion

For audience groups:

* Deleting a group deletes all audiences in the group
* Confirm the count of audiences to be deleted

*Caption: Confirm before deleting audiences*

<Warning>
  Deleting an audience removes it from all experiences that reference it. Those experiences will no longer have audience restrictions.
</Warning>

## Best Practices

### Naming Conventions

Use clear, descriptive names:

* Include the targeting criteria
* Add date ranges for time-limited audiences
* Prefix with category (e.g., "VIP - Gold Members")

### Audience Strategy

1. **Start broad, then narrow** - Begin with general audiences
2. **Use dynamic when possible** - Rules auto-update membership
3. **Clean up unused audiences** - Remove old, unused segments
4. **Document your logic** - Add descriptions explaining criteria

### Performance Considerations

* Large static audiences (100k+) may take longer to load
* Complex dynamic rules impact experience load times
* Consider breaking very large audiences into segments

## Integration with External Tools

### Klaviyo Integration

If Klaviyo is configured:

1. Import lists as audiences
2. Keep audiences synced with Klaviyo
3. Track audience source

See [Settings > Integrations](/dashboard/settings/integrations) to configure Klaviyo.

## Related Guides

* [Create Audience](/dashboard/audiences/create-audience) - Build new audiences
* [Membership Rules](/dashboard/audiences/membership-rules) - Configure dynamic rules
* [Import Consumers](/dashboard/audiences/import-consumers) - Bulk imports
* [Consumer Management](/dashboard/consumers/overview) - Individual consumer records