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Coming SoonLanding page analytics will be integrated with the Fanfare analytics system. Currently, you can use the Beacon tracking system and third-party analytics.

Analytics Overview

Understanding landing page performance helps you:
  • Measure campaign effectiveness
  • Identify optimization opportunities
  • Track conversion from view to entry
  • Compare page variants
  • Plan capacity for high-traffic events

Planned Metrics

Traffic Metrics

MetricDescription
Page ViewsTotal page loads
Unique VisitorsDistinct visitors (cookie-based)
SessionsVisitor sessions
Bounce RateSingle-page visits
Time on PageAverage engagement duration

Conversion Metrics

MetricDescription
Widget ImpressionsExperience widget loads
Authentication StartsUsers who begin auth flow
Authentication CompletionsUsers who complete auth
Experience EntriesSuccessful queue joins / draw entries / bids
Conversion RateEntries / Page Views

Source Metrics

MetricDescription
Traffic SourceDirect, search, social, referral
CampaignUTM campaign tracking
Device TypeDesktop, tablet, mobile
GeographyCountry, region, city

Beacon Tracking

Fanfare’s Beacon system provides analytics infrastructure:

How Beacon Works

Page Load → Beacon Initialized → Events Tracked → Analytics Processed

Tracked Events

The Beacon automatically tracks:
EventTrigger
page_viewPage load
widget_loadExperience widget initializes
auth_startUser begins authentication
auth_completeUser completes authentication
experience_joinUser enters experience
experience_actionUser takes action (bid, etc.)

Custom Events

Track additional events with the Beacon API:
import { beacon } from "@waitify-io/fanfare-sdk-core";

// Track custom event
beacon.track("cta_click", {
  section: "hero",
  button: "join-queue",
});

// Track with experience context
beacon.track("video_play", {
  experienceId: "exp_...",
  videoId: "intro-video",
});

Third-Party Analytics

Google Analytics 4

Add GA4 to landing pages: Until native integration is available, use the SDK:
// In your SDK integration
import { useEffect } from "react";

function LandingPage() {
  useEffect(() => {
    // Initialize GA4
    window.gtag("config", "G-XXXXXXXXXX", {
      page_path: window.location.pathname,
    });
  }, []);

  // Track conversion
  const handleEntrySuccess = () => {
    window.gtag("event", "conversion", {
      send_to: "AW-XXXXXXXXXX/XXXXX",
      value: 1.0,
      currency: "USD",
    });
  };
}

Facebook Pixel

Track Facebook ad conversions:
// Initialize Pixel
useEffect(() => {
  fbq("init", "PIXEL_ID");
  fbq("track", "PageView");
}, []);

// Track conversion
const handleEntrySuccess = () => {
  fbq("track", "Lead", {
    content_name: "Experience Entry",
    content_category: "Queue",
  });
};

Segment

Use Segment as a unified analytics layer:
import { AnalyticsBrowser } from "@segment/analytics-next";

const analytics = AnalyticsBrowser.load({
  writeKey: "YOUR_WRITE_KEY",
});

// Track events
analytics.page("Landing Page", {
  experienceId: "exp_...",
  experienceName: "Summer Drop",
});

analytics.track("Experience Entry", {
  experienceId: "exp_...",
  method: "queue",
});

UTM Tracking

Track campaign performance with UTM parameters:

UTM Parameters

ParameterPurposeExample
utm_sourceTraffic sourceinstagram
utm_mediumMarketing mediumsocial
utm_campaignCampaign namesummer-drop-2024
utm_contentContent varianthero-video
utm_termPaid keywordslimited-sneakers

Example URL

https://acme.fanfare.io/summer-drop/register
  ?utm_source=instagram
  &utm_medium=social
  &utm_campaign=summer-drop-2024
  &utm_content=story-link

UTM Capture

Fanfare captures UTM parameters automatically:
// UTM data available in consumer context
{
  consumer: {
    attributionSource: "instagram",
    attributionMedium: "social",
    attributionCampaign: "summer-drop-2024",
    // ...
  }
}

Performance Monitoring

Core Web Vitals

Monitor landing page performance:
MetricGoodDescription
LCP< 2.5sLargest Contentful Paint
FID< 100msFirst Input Delay
CLS< 0.1Cumulative Layout Shift

Real User Monitoring (RUM)

Beacon collects performance data:
// Automatic performance tracking
beacon.trackPerformance({
  lcp: 1800, // Measured LCP
  fid: 45, // Measured FID
  cls: 0.05, // Measured CLS
});

Conversion Funnels

Track the visitor journey:
Page View
    ↓ (80% continue)
Widget Visible
    ↓ (60% continue)
Auth Started
    ↓ (75% complete)
Auth Completed
    ↓ (95% continue)
Experience Entry
    ↓ (varies by type)
Admission / Win / Purchase

Funnel Analysis (Coming Soon)

Planned features:
  • Visual funnel diagrams
  • Stage-by-stage drop-off rates
  • Segment by source, device, etc.
  • A/B test comparison

A/B Testing

A/B testing capabilities are planned:

Test Types

TestDescription
Page variantsDifferent page designs
CTA textButton copy variations
Hero imageImage variants
Section orderContent arrangement

Current Workarounds

Use third-party A/B testing tools:
  • Optimizely - Enterprise A/B testing
  • VWO - Visual Website Optimizer
  • Google Optimize - Free A/B testing (sunset 2023)
  • Split.io - Feature flags and experiments

Analytics Dashboard (Coming Soon)

The Fanfare dashboard will include landing page analytics:
┌─────────────────────────────────────────────────────────┐
│  Landing Page Analytics                                 │
│  Summer Drop 2024 • Last 7 days                        │
├─────────────────────────────────────────────────────────┤
│                                                         │
│  ┌──────────┐  ┌──────────┐  ┌──────────┐  ┌──────────┐│
│  │  12,450  │  │  8,200   │  │  4,500   │  │  36.1%   ││
│  │  Views   │  │  Unique  │  │  Entries │  │  Conv.   ││
│  │  +24%    │  │  +18%    │  │  +31%    │  │  +4.2%   ││
│  └──────────┘  └──────────┘  └──────────┘  └──────────┘│
│                                                         │
│  Traffic Over Time                                      │
│  ┌─────────────────────────────────────────────────┐   │
│  │  📈 [Chart showing daily traffic]               │   │
│  └─────────────────────────────────────────────────┘   │
│                                                         │
│  Traffic Sources                                        │
│  ┌─────────────────────────────────────────────────┐   │
│  │  Instagram    ████████████████████████  45%     │   │
│  │  Direct       ██████████████████        35%     │   │
│  │  Email        ████████                  15%     │   │
│  │  Other        ██                        5%      │   │
│  └─────────────────────────────────────────────────┘   │
│                                                         │
└─────────────────────────────────────────────────────────┘

Data Export

API Access

Export analytics data via API:
// Coming soon
const analytics = await adminApi.analytics.landingPages({
  pageId: "lp_...",
  startDate: "2024-03-01",
  endDate: "2024-03-15",
  metrics: ["pageViews", "uniqueVisitors", "entries"],
});

Export Formats

FormatUse Case
JSONAPI integration
CSVSpreadsheet analysis
PDFStakeholder reports

Privacy Compliance

GDPR Considerations

  • Beacon respects Do Not Track
  • Cookie consent required for EU visitors
  • Data retention policies apply
  • Right to erasure supported
Display cookie consent for tracking:
// Check consent before tracking
if (hasTrackingConsent()) {
  beacon.track("page_view");
}

Next Steps