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Overview

Coming Soon: Google Analytics integration is planned for a future release.
The Google Analytics integration will enable you to:
  • Track experience page views
  • Measure conversion funnels
  • Analyze user behavior
  • Create remarketing audiences

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Planned Features

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Event Tracking

  • Experience view
  • Experience join
  • Checkout started
  • Purchase completed

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Enhanced E-commerce

  • Product impressions
  • Add to cart
  • Checkout steps
  • Transaction data

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Custom Dimensions

  • Experience type
  • Distribution status
  • Consumer segment

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Audience Building

  • Retarget experience participants
  • Target winners vs non-winners
  • Lookalike audiences

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Current Analytics

Fanfare provides built-in analytics for:
  • Experience performance
  • Consumer engagement
  • Conversion rates
  • Revenue tracking

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Manual Implementation

Until native integration is available, you can implement tracking using the Fanfare SDK: 
// Track experience view
gtag("event", "view_item", {
  items: [
    {
      item_id: experienceId,
      item_name: experienceName,
    },
  ],
});

// Track join
gtag("event", "add_to_cart", {
  items: [
    {
      item_id: experienceId,
      item_name: experienceName,
    },
  ],
});

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Requesting Early Access

Contact [email protected] to be notified when the Google Analytics integration is available.