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Analytics Overview

The Analytics section provides comprehensive insights into your organization’s performance across all experiences, helping you understand trends, identify opportunities, and make data-driven decisions.

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Accessing Analytics

Analytics are accessible from multiple locations:
LocationAccess
DashboardMain analytics overview
Experience DetailPer-experience metrics
Billing > UsageUsage and consumption metrics
Caption: The main dashboard provides an overview of key metrics

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Dashboard Metrics

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Key Performance Indicators

MetricDescription
Total ExperiencesNumber of experiences created
Active ExperiencesCurrently running experiences
Total EntriesAll-time experience entries
Completion RateAverage completion percentage
Caption: Key metrics provide at-a-glance performance insights

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Entry Metrics

Track consumer engagement across experiences:
MetricDescription
Queue EntriesConsumers who joined queues
Draw EntriesConsumers who entered draws
Auction EntriesBids placed in auctions
Appointment BookingsAppointments scheduled

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Revenue Metrics

Track financial performance:
MetricDescription
Total RevenueSum of all transactions
Average Order ValueMean transaction amount
Conversion ValueRevenue per converted consumer

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Time Period Selection

Select different time periods to analyze trends:
PeriodDescription
Last 24 hoursReal-time recent activity
Last 7 daysWeekly view
Last 30 daysMonthly view
Last 90 daysQuarterly view
CustomSpecify date range
Caption: Select different time periods to analyze trends

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Analytics Views

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Channel Attribution

Understand where your traffic originates:
ChannelDescription
DirectUsers who came directly
ReferralTraffic from other sites
SocialTraffic from social platforms
EmailClicks from email campaigns
PaidPaid advertising traffic

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Audience Segmentation

Break down metrics by audience:
SegmentDescription
All ConsumersAggregate across all audiences
By AudienceFiltered by specific audience
By Loyalty TierGrouped by loyalty level

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Charts and Visualizations

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Entry Timeline

View entry volume over time:
  • Hourly breakdown for recent periods
  • Daily view for weekly/monthly periods
  • Trend lines show direction
Caption: Track entry volume trends over time

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Conversion Funnel

Visualize the conversion process:
StageDescription
VisitsPage views
EntriesJoined experience
CompletedFinished successfully
ConvertedMade a purchase

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Experience Breakdown

Compare performance across experiences:
  • Bar chart showing entries per experience
  • Completion rates by experience
  • Revenue by experience

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Experience Calendar

The calendar view shows scheduled experiences:
ViewDescription
MonthFull month calendar
WeekWeek view with time slots
ListUpcoming experiences list
Caption: The calendar shows all scheduled experiences

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Real-Time Monitoring

For active experiences, view real-time metrics:
MetricUpdates
Current EntriesLive count
Queue LengthActive queue position
Processing RateEntries per minute

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Auto-Refresh

Enable auto-refresh for live updates:
  1. Toggle auto-refresh on
  2. Dashboard updates every 30 seconds
  3. Manual refresh always available

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Exporting Analytics Data

Export data for external analysis:
  1. Navigate to the analytics view
  2. Click Export
  3. Select date range
  4. Choose format (CSV, Excel)
  5. Download the file

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Export Options

Export TypeContents
SummaryHigh-level metrics
DetailedAll available data
CustomSelected metrics only

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Dashboard Customization

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Widget Arrangement

Customize your dashboard layout:
  • Drag widgets to reorder
  • Resize widget panels
  • Hide/show specific metrics

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Saved Views

Save custom dashboard configurations:
  1. Arrange widgets as desired
  2. Click Save View
  3. Name the view
  4. Access saved views from dropdown

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Best Practices

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Regular Review

  1. Daily check - Monitor active experiences
  2. Weekly review - Analyze trends
  3. Monthly analysis - Comprehensive review
  4. Quarterly planning - Strategic insights

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Key Questions to Answer

  1. Which experiences perform best?
  2. Where do consumers drop off?
  3. What drives highest conversion?
  4. How do audiences compare?

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Acting on Insights

  1. Identify underperforming experiences
  2. Optimize high-traffic experiences
  3. Adjust timing based on patterns
  4. Target high-value audiences

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Troubleshooting

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Data Not Showing

  1. Verify experiences have activity
  2. Check selected time period
  3. Refresh the dashboard
  4. Clear browser cache

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Metrics Seem Incorrect

  1. Verify time zone settings
  2. Check date range selection
  3. Confirm metric definitions
  4. Contact support if issues persist