Documentation Index
Fetch the complete documentation index at: https://docs.fanfare.io/llms.txt
Use this file to discover all available pages before exploring further.
Analytics Overview
The Analytics section provides comprehensive insights into your organization’s performance across all experiences, helping you understand trends, identify opportunities, and make data-driven decisions.
Accessing Analytics
Analytics are accessible from multiple locations:
| Location | Access |
|---|
| Dashboard | Main analytics overview |
| Experience Detail | Per-experience metrics |
| Billing > Usage | Usage and consumption metrics |
Caption: The main dashboard provides an overview of key metrics
Dashboard Metrics
| Metric | Description |
|---|
| Total Experiences | Number of experiences created |
| Active Experiences | Currently running experiences |
| Total Entries | All-time experience entries |
| Completion Rate | Average completion percentage |
Caption: Key metrics provide at-a-glance performance insights
Entry Metrics
Track consumer engagement across experiences:
| Metric | Description |
|---|
| Queue Entries | Consumers who joined queues |
| Draw Entries | Consumers who entered draws |
| Auction Entries | Bids placed in auctions |
| Appointment Bookings | Appointments scheduled |
Revenue Metrics
Track financial performance:
| Metric | Description |
|---|
| Total Revenue | Sum of all transactions |
| Average Order Value | Mean transaction amount |
| Conversion Value | Revenue per converted consumer |
Time Period Selection
Select different time periods to analyze trends:
| Period | Description |
|---|
| Last 24 hours | Real-time recent activity |
| Last 7 days | Weekly view |
| Last 30 days | Monthly view |
| Last 90 days | Quarterly view |
| Custom | Specify date range |
Caption: Select different time periods to analyze trends
Analytics Views
Channel Attribution
Understand where your traffic originates:
| Channel | Description |
|---|
| Direct | Users who came directly |
| Referral | Traffic from other sites |
| Social | Traffic from social platforms |
| Email | Clicks from email campaigns |
| Paid | Paid advertising traffic |
Audience Segmentation
Break down metrics by audience:
| Segment | Description |
|---|
| All Consumers | Aggregate across all audiences |
| By Audience | Filtered by specific audience |
| By Loyalty Tier | Grouped by loyalty level |
Charts and Visualizations
Entry Timeline
View entry volume over time:
- Hourly breakdown for recent periods
- Daily view for weekly/monthly periods
- Trend lines show direction
Caption: Track entry volume trends over time
Conversion Funnel
Visualize the conversion process:
| Stage | Description |
|---|
| Visits | Page views |
| Entries | Joined experience |
| Completed | Finished successfully |
| Converted | Made a purchase |
Experience Breakdown
Compare performance across experiences:
- Bar chart showing entries per experience
- Completion rates by experience
- Revenue by experience
Experience Calendar
The calendar view shows scheduled experiences:
| View | Description |
|---|
| Month | Full month calendar |
| Week | Week view with time slots |
| List | Upcoming experiences list |
Caption: The calendar shows all scheduled experiences
Real-Time Monitoring
For active experiences, view real-time metrics:
| Metric | Updates |
|---|
| Current Entries | Live count |
| Queue Length | Active queue position |
| Processing Rate | Entries per minute |
Auto-Refresh
Enable auto-refresh for live updates:
- Toggle auto-refresh on
- Dashboard updates every 30 seconds
- Manual refresh always available
Exporting Analytics Data
Export data for external analysis:
- Navigate to the analytics view
- Click Export
- Select date range
- Choose format (CSV, Excel)
- Download the file
Export Options
| Export Type | Contents |
|---|
| Summary | High-level metrics |
| Detailed | All available data |
| Custom | Selected metrics only |
Dashboard Customization
Customize your dashboard layout:
- Drag widgets to reorder
- Resize widget panels
- Hide/show specific metrics
Saved Views
Save custom dashboard configurations:
- Arrange widgets as desired
- Click Save View
- Name the view
- Access saved views from dropdown
Best Practices
Regular Review
- Daily check - Monitor active experiences
- Weekly review - Analyze trends
- Monthly analysis - Comprehensive review
- Quarterly planning - Strategic insights
Key Questions to Answer
- Which experiences perform best?
- Where do consumers drop off?
- What drives highest conversion?
- How do audiences compare?
Acting on Insights
- Identify underperforming experiences
- Optimize high-traffic experiences
- Adjust timing based on patterns
- Target high-value audiences
Troubleshooting
Data Not Showing
- Verify experiences have activity
- Check selected time period
- Refresh the dashboard
- Clear browser cache
Metrics Seem Incorrect
- Verify time zone settings
- Check date range selection
- Confirm metric definitions
- Contact support if issues persist