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Limited Edition Drop Use Case

Learn how to use Fanfare draws and auctions to distribute limited edition products fairly and create excitement.

Overview

Limited edition products require careful distribution to ensure fairness while maximizing engagement. Fanfare provides draws (raffles) and auctions to give everyone a fair chance while creating memorable experiences. What you’ll learn:
  • Choosing between draws and auctions
  • Setting up a draw-based release
  • Running an auction for premium items
  • Building the drop experience
  • Managing winners and fulfillment
Complexity: Intermediate Time to complete: 45 minutes

Prerequisites

  • Fanfare account with draws and/or auctions enabled
  • Limited edition product ready for release
  • Understanding of your customer base
  • Fulfillment process for winners

When to Use Each Distribution Method

Draw-Based Release

Step 1: Configure the Draw

Step 2: Build the Entry Experience

Step 3: Draw Experience Component

Auction-Based Release

Step 1: Configure the Auction

Step 2: Build the Auction Experience

Step 3: Winner Management

Process Draw Winners

Process Auction Winner

Best Practices

1. Prevent Gaming and Fraud

2. Clear Communication

3. Transparent Rules

Troubleshooting

Draw Issues

Auction Issues

What’s Next