Loyalty Programs

A Fanfare loyalty program gives each consumer a points balance that can grow through configured earning events and change through manual adjustments. The public model is intentionally simple: consumers can see their current balance, lifetime points, upcoming expirations, and point history. Use loyalty when you want rewards to reflect real customer participation across experiences, purchases, messaging, and other engagement. Use audiences when you want those balances to drive access decisions, such as member-only launches or tiered early access. Loyalty can also inform queue admission or draw selection when an experience-level loyalty setting is enabled. This is optional and off by default. When enabled, Fanfare can give more engaged or loyal consumers improved opportunity in the queue or draw, while still preserving non-guaranteed outcomes for every participant.

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Core Model

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How Earning Works

Fanfare maps earning rules to event categories instead of asking you to define every event from scratch. Each category has default point values that can be adjusted in the dashboard. Events with a configured value of 0 do not increase the consumer’s balance. The dashboard focuses on customer-relevant earning events and hides system or negative events that are not useful for normal program configuration.

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Expiration Policies

Loyalty settings control whether points expire and how expiration is presented to consumers. Use fixed expiration when point age should matter. Use inactivity expiration when the goal is to encourage continued participation. Use no expiration when points are a long-lived customer benefit.

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Limits

Limits keep program behavior predictable. Each limit can be configured or left unset. Limits apply to earning and balance changes according to the configured program contract. They should be set high enough for legitimate customer journeys and low enough to match your reward budget.

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Audiences And Tiers

Loyalty fields can be used with audiences to create tiers and targeted access groups. For example, you might create Bronze, Silver, and Gold audiences from current balance or lifetime points, then attach those audiences to early-access sequences. Loyalty audiences are still audiences: they determine who qualifies for a segment, while the loyalty program determines how points are earned, deducted, expired, and displayed.

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Loyalty-Biased Experiences

For queue and draw experiences, you can choose whether loyalty should influence queue admission or draw selection opportunity. Use this when your promotion should recognize engagement without creating a guaranteed entitlement. Keep public copy qualitative. For queues with loyalty bias enabled, avoid precise numeric positions such as “you are #42 in line”; use progress or status language such as “you’re in line” and “watch for your access window.” For draws, avoid promising a fixed chance or outcome. Teams should review legal, fairness, and promotion rules before using loyalty-biased queue admission or draw selection, especially for regulated promotions.

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Where To Configure

• Loyalty dashboard overview
• Loyalty configuration
• Points management
• Configure queue experiences
• Configure draw experiences
• Consumer Loyalty API
• Loyalty program use case