Event Points
Event points are organized into categories so teams can review earning behavior without scanning every underlying event name.| Category | Common examples |
|---|---|
| Engagement | Page views, product views, product clicks, searches. |
| Conversion | Add to cart, view cart, begin checkout, purchase. |
| Social/message | QR scans, message opens, message reads, message clicks. |
| Queue | Queue entry, admission, completion. |
| Draw | Draw entry, win, completion. |
| Auction | Bid placed, bid won. |
| Appointment | Booking, confirmation, check-in, completion. |
| Waitlist | Waitlist entry. |
0 when that action should not award points. The dashboard stores only values you customize and uses the program defaults for the rest.
Balance Distribution
The event-points page can show how customer balances are distributed across your organization. Use this to understand whether your earning values create useful spread for tiers and rewards. For tier setup, create loyalty audiences from the Audiences area. The event-points page configures earning values; audiences turn loyalty fields into access and segmentation groups.Manual Adjustments
Admins can add or deduct points for a customer from support workflows. Manual adjustments are useful for:- Support compensation.
- Correcting a known customer issue.
- Removing points that should not remain available.
What Customers Can See
App-owned customer UI can show:- Current balance and lifetime points.
- Recent point history.
- Upcoming expiration groups, when the program policy creates expiring points.