Configure Draw Experience
Draw experiences (also called lotteries) use random selection to fairly allocate limited products. All eligible consumers enter during an entry window, and winners are randomly selected at a specified time. This is ideal when you want to give everyone an equal chance regardless of when they enter.When to Use Draws
Draws are best for:- Fair allocation - Equal chance for all participants
- High-demand launches - When demand far exceeds supply
- Giveaways - Free product distributions
- Exclusive access - VIP opportunities for loyal customers
- Avoiding queues - No advantage to being first
Creating a Draw Experience
- Navigate to Experiences > Create Experience
- Select Draw from the experience type options
- Complete the draw configuration form
Draw-Specific Settings
Entry Period Tips
Configure when consumers can enter the draw: Caption: Set when consumers can enter the drawDraw Configuration
Caption: Configure how winners are selected
Winner selection is separate from product allocation. Draw configuration decides which eligible consumers are selected as winners; product allocation decides what product a selected consumer receives.
Loyalty-Biased Selection
Use loyalty-biased selection when loyalty or engagement should influence opportunity for a specific draw experience. This setting is optional and off by default. When enabled:- Selection remains non-guaranteed.
- Customer copy should not promise a fixed chance or guaranteed outcome.
- Promotion terms should be reviewed for legal and fairness requirements before launch.
Product Allocation
For consumer-selected products, winners choose from the available products or variants configured for the experience. For system-assigned products, configure product allocation weights so Fanfare can assign from the product pool; higher weights make a product more likely to be assigned relative to the other products in that pool.Winner Handling
Selection Process
When the draw time arrives:- Entries close according to the configured timing.
- Winners are selected according to the configured
winnerCount. - Selected consumers see the appropriate next step in their journey state.
- Non-selected consumers see outcome messaging.
Notifications
Entrant Notifications
Non-Winner Options
Configure what non-winners see:Draw Timing
Example: Product Launch Draw
Scenario
- Product: Limited edition sneakers
- Inventory: 200 pairs
- Expected entries: 10,000+
Configuration
Best Practices
Entry Period
- Give adequate time - At least 48 hours for entry
- Promote early - Announce before entries open
- Clear deadlines - Make entry close time obvious
- Multiple reminders - Send reminders before close
Fair Selection
- Choose the right selection mode - Use standard random selection when every entrant should have the same opportunity, and loyalty-biased selection only when loyalty should be part of the promotion
- Document your terms - Be transparent about eligibility and customer-facing rules
- Exclude duplicates - Verify one entry per person
- Audit trail - Keep records of selection process
Winner Management
- Reasonable confirmation window - 24-48 hours minimum
- Clear next steps - Explain what winners need to do
- Multiple contact attempts - Don’t forfeit too quickly
- Backup winner process - Have alternates ready
Common Configurations
Handling Issues
Low Entry Count
If entries are below expectations:- Extend entry period
- Increase promotion
- Lower any entry requirements
- Partner for cross-promotion
Duplicate Entries
If you detect duplicate entries:- Review entry patterns
- Identify linked accounts
- Remove duplicates before draw
- Consider stricter verification
Winner Disputes
If a winner disputes results:- Provide selection documentation
- Show their entry confirmation
- Verify their eligibility
- Escalate to support if needed
Low Completion
If many selected winners do not continue:- Review the admission window
- Send additional reminders
- Verify notification delivery
- Consider enabling continued selection for future draws
Compliance Considerations
Sweepstakes Rules
For promotional draws:- Check local gambling/sweepstakes laws
- Provide official rules
- Consider “no purchase necessary” options
- Document winner selection
Data Handling
- Only collect necessary information
- Secure entry data
- Delete after required retention
- Handle winner info appropriately
Related Guides
- Experience Schedule - Understanding draw timing
- Experience Analytics - Draw metrics
- Audience Management - Targeting entries