Configure Draw Experience
Draw experiences (also called lotteries) use random selection to fairly allocate limited products. All eligible consumers enter during an entry window, and winners are randomly selected at a specified time. This is ideal when you want to give everyone an equal chance regardless of when they enter.When to Use Draws
Draws are best for:- Fair allocation - Equal chance for all participants
- High-demand launches - When demand far exceeds supply
- Giveaways - Free product distributions
- Exclusive access - VIP opportunities for loyal customers
- Avoiding queues - No advantage to being first
Creating a Draw Experience
- Navigate to Experiences > Create Experience
- Select Draw from the experience type options
- Complete the draw configuration form
Draw-Specific Settings
Entry Period Tips
Configure when consumers can enter the draw: Caption: Set when consumers can enter the drawDraw Configuration
Caption: Configure how winners are selected
Winner selection is separate from product allocation. Draw configuration decides which eligible consumers are selected as winners; product allocation decides what product a selected consumer receives.
Fanfair Loyalty Prioritisation
Turn on Bias toward loyal consumers to enable Fanfair for this draw. The setting is optional and off by default. Loyalty points weight the randomized order stored when entrants join. Selection follows that order subject to eligibility, available stock, and the draw’s configuration. Points use a capped weight with diminishing returns; that ordering weight is not a multiplier on winning probability. When enabled:- Selection remains non-guaranteed.
- Customer copy should not promise a fixed chance or guaranteed outcome.
- Promotion terms should be reviewed for legal and fairness requirements before launch.
Product Allocation
For consumer-selected products, winners choose from the available products or variants configured for the experience. For system-assigned products, configure product allocation weights so Fanfare can assign from the product pool; higher weights make a product more likely to be assigned relative to the other products in that pool.Winner Handling
Selection Process
When the draw time arrives:- Entries close according to the configured timing.
- Winners are selected according to the configured
winnerCount. - Selected consumers see the appropriate next step in their journey state.
- Non-selected consumers see outcome messaging.
Notifications
Entrant Notifications
Non-Winner Options
Configure what non-winners see:Draw Timing
Example: Product Launch Draw
Scenario
- Product: Limited edition sneakers
- Inventory: 200 pairs
- Expected entries: 10,000+
Configuration
Best Practices
Entry Period
- Give adequate time - At least 48 hours for entry
- Promote early - Announce before entries open
- Clear deadlines - Make entry close time obvious
- Multiple reminders - Send reminders before close
Fair Selection
- Choose the right selection mode - Use standard random selection when every entrant should have the same opportunity, and loyalty-biased selection only when loyalty should be part of the promotion
- Document your terms - Be transparent about eligibility and customer-facing rules
- Exclude duplicates - Verify one entry per person
- Audit trail - Keep records of selection process
Winner Management
- Reasonable confirmation window - 24-48 hours minimum
- Clear next steps - Explain what winners need to do
- Multiple contact attempts - Don’t forfeit too quickly
- Backup winner process - Have alternates ready
Common Configurations
Handling Issues
Low Entry Count
If entries are below expectations:- Extend entry period
- Increase promotion
- Lower any entry requirements
- Partner for cross-promotion
Duplicate Entries
If you detect duplicate entries:- Review entry patterns
- Identify linked accounts
- Remove duplicates before draw
- Consider stricter verification
Winner Disputes
If a winner disputes results:- Provide selection documentation
- Show their entry confirmation
- Verify their eligibility
- Escalate to support if needed
Low Completion
If many selected winners do not continue:- Review the admission window
- Send additional reminders
- Verify notification delivery
- Consider enabling continued selection for future draws
Compliance Considerations
Sweepstakes Rules
For promotional draws:- Check local gambling/sweepstakes laws
- Provide official rules
- Consider “no purchase necessary” options
- Document winner selection
Data Handling
- Only collect necessary information
- Secure entry data
- Delete after required retention
- Handle winner info appropriately
Related Guides
- Experience Schedule - Understanding draw timing
- Experience Analytics - Draw metrics
- Audience Management - Targeting entries