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Products

Products are the items consumers can purchase through your experiences. Fanfare supports products with variants, inventory tracking, and images — everything you need for launches and sales.

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Product Basics

Each product includes:
  • Name — What consumers see
  • Description — Product details
  • Price — Base price for the product
  • URL — Link to the product page on your store
  • Images — Product photos

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Product Variants

Variants represent different options like size and color: 
Product: "Classic Sneaker"
├── Variant: White / Size 9  — $129.99
├── Variant: White / Size 10 — $129.99
├── Variant: Black / Size 9  — $129.99
└── Variant: Black / Size 10 — $139.99 (premium color)

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Variant Properties

PropertyDescription
SKUUnique identifier for inventory
PriceCan override the base product price
InventoryStock count (if tracked)
OptionsSize, color, or other attributes

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Variant-Specific Pricing

Variants can have different prices from the base product:
  • Base price: $129.99
  • Premium variant: $139.99 (rare color)
  • Standard variants: Use base price

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Inventory Tracking

You can choose whether to track inventory for each variant:

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Tracked Inventory

When inventory is tracked:
  • Stock count decreases with each purchase
  • Consumers see “sold out” when quantity reaches zero
  • Helps prevent overselling

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Untracked Inventory

When inventory is not tracked:
  • Always shows as available
  • Useful for digital products or made-to-order items

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Product Images

Add images to showcase your products:
  • Primary image — Main product photo (shown in listings)
  • Gallery images — Additional photos (shown on detail pages)
  • Variant images — Specific to each variant (e.g., color photos)
Images display in the order you set, with the primary image first.

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Products in Experiences

Connect products to experiences to make them available:

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Single Product Experiences

Most common — one product per experience: 
Experience: "Limited Edition Sneaker Drop"
└── Product: Air Max Limited

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Multiple Product Experiences

Offer several products in one experience: 
Experience: "Summer Collection Launch"
├── Product: Summer Tee (Primary)
├── Product: Beach Shorts
└── Product: Sun Hat

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Variant-Specific Experiences

Link to a specific variant for exclusive launches: 
Experience: "Exclusive Red Edition"
└── Product: Classic Sneaker
    └── Variant: Red / Size 10 only

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Product Selection Modes

Control how consumers choose products:
ModeDescriptionBest For
Consumer choosesConsumers pick their product/variantMost launches
Random assignmentSystem assigns randomlyMystery boxes

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Syncing Products

Import products from your existing store:

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Supported Platforms

PlatformSync TypeWhat Syncs
ShopifyAutomaticProducts, variants, inventory, images
CSV ImportManualProduct data you provide
APIProgrammaticFull control via API

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How Sync Works

Your Store                     Fanfare
┌─────────────┐               ┌─────────────┐
│   Product   │ ─── sync ───► │   Product   │
│   updated   │               │   updated   │
└─────────────┘               └─────────────┘
       │                             │
       │                             ▼
       │                      Experience shows
       │                      updated info
       │
       │        ┌─────────────┐
       └─────── │  Inventory  │ ◄─── Stays in sync
                │   webhook   │
                └─────────────┘

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Keeping Inventory Synced

For tracked inventory:
  • Webhooks — Real-time updates when stock changes
  • Periodic sync — Regular checks for changes
  • Manual sync — Trigger a sync when needed

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Pricing Best Practices

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Enter Prices With Cents

Enter prices as you’d see them in your store:
  • Example: 129.99 for $129.99
  • Prices display in your configured currency

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Consider Variant Pricing

  • Set a base price for standard variants
  • Use price overrides for premium variants
  • Keep pricing consistent across your store

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Managing Products

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Create Products Manually

Add products directly in Fanfare:
  1. Enter product details (name, description, price)
  2. Add variants if needed
  3. Upload images
  4. Link to experiences

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Import from Your Store

Sync products from your e-commerce platform:
  1. Connect your store
  2. Select products to import
  3. Products stay synced automatically

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Update Products

Changes sync automatically when connected to your store. Manual updates are reflected immediately.

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Best Practices

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SKU Strategy

Use consistent, meaningful SKUs: 
PRODUCT-COLOR-SIZE
SNKR-RED-10
TSHIRT-BLU-M
This makes inventory management easier.

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Inventory Accuracy

  • Sync inventory frequently
  • Set up webhooks for real-time updates
  • Build in safety stock for high-demand launches

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Image Quality

  • Use high-resolution images
  • Show multiple angles
  • Include variant-specific images for colors

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Keep Prices Synced

Ensure prices in Fanfare match your checkout:
  • Sync regularly
  • Test the full purchase flow
  • Check variant-specific pricing

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Next Steps