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The Loyalty area in the dashboard is where you turn the program on or off, choose expiration behavior, configure earning values, and review loyalty distribution across customers. Navigate to Loyalty in the sidebar. The base route redirects to Settings at /app/loyalty/settings.

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Dashboard Sections

SectionRouteUse it for
Settings/app/loyalty/settingsProgram status, expiration policy, and point limits.
Event points/app/loyalty/event-pointsEarning values by event category and balance distribution.
Customer details/app/customers/{customerId}Individual balances, point history, and manual adjustments.
Audiences/app/audiencesLoyalty tier audiences and loyalty-based segmentation.

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What Admins Can Manage

  • Enable or pause the loyalty program.
  • Choose whether points expire.
  • Configure optional maximum balance, daily earn cap, and monthly earn cap.
  • Adjust point values for visible event categories.
  • Add or deduct points for a specific customer when support or correction workflows require it.
  • Use loyalty fields to create audiences for access, messaging, or reporting.
  • Enable loyalty bias on individual queue or draw experiences when the launch should recognize loyal or engaged consumers without guaranteeing access or selection.

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Experience-Level Bias

Loyalty bias is configured per queue or draw experience, not as a global loyalty program setting. It is off by default. When enabled, Fanfare can probabilistically improve opportunity for more loyal or engaged consumers while preserving uncertainty for the customer journey. Use this setting for launches where loyalty should be a factor, not a promise. For queues, prefer qualitative progress messaging instead of precise numeric queue positions. For draws, avoid copy that implies a guaranteed outcome or a fixed chance. Review your legal and fairness requirements before enabling it for promotions with regulatory obligations.

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Customer-Facing Data

Customers can be shown:
  • Current balance.
  • Lifetime points.
  • Upcoming expirations.
  • Point history.
App-owned UI can read those values from the Consumer Loyalty API. The current SDK packages do not expose a public loyalty hook or loyalty widget; build loyalty display UI around your application’s components and the Consumer API contract.
  1. Configure the program status, expiration policy, and limits in Loyalty configuration.
  2. Review earning categories and adjust point values in Points management.
  3. Create loyalty audiences if you need tiers or early-access groups.
  4. Add app-owned display surfaces using Consumer Loyalty API.