Platform Overview

Fanfare is a platform for managing controlled product access through virtual waiting rooms, queues, auctions, draws, and appointments. This guide explains the key concepts you’ll work with.

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How Fanfare Works

When you launch a high-demand product or event, Fanfare helps you manage the consumer experience by controlling who gets access, when, and how.

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Core Concepts

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Experiences

An Experience is your product launch, sale event, or access-controlled offering. Think of it as a campaign that groups together everything needed to manage consumer access. Experiences define:

• When it opens and closes — Control exactly when consumers can participate
• What products are available — Connect your products to the experience
• How consumers get access — Through queues, draws, auctions, or other methods

Learn more about Experiences →

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Distribution Types

A Distribution is the method that controls how consumers gain access to purchase. Fanfare supports several types: Learn more about Distribution Types →

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Consumers

Fanfare tracks your consumers as they participate in experiences. Consumers can be:

• Guests — Shopping without an account (guest checkout)
• Registered — Have provided email or phone
• Verified — Confirmed their identity via email or phone

As consumers engage, Fanfare calculates helpful scores:

• Loyalty score — Based on purchase history and engagement
• Activity level — Recent engagement patterns

Learn more about Consumers →

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Audiences

An Audience is a group of consumers you want to target. Use audiences to create exclusive access for specific groups:

• VIP consumers — Based on purchase history or loyalty
• Newsletter subscribers — Synced from your email platform
• Invite lists — Manually curated for exclusive events

Learn more about Audiences →

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Products

Connect your Products to experiences to make them available for purchase. Fanfare supports:

• Variants — Different sizes, colors, or options
• Inventory tracking — Optional stock management
• Media assets — Images and descriptions

Learn more about Products →

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The Consumer Journey

Here’s what a typical consumer experience looks like:

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Instant Updates

Consumers see their status in real time:

• Queue position and estimated wait time
• Current high bid in auctions
• Draw entry confirmation
• Countdown to access

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Choosing the Right Approach

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Next Steps

• Experiences — Learn how to set up your first experience
• Distribution Types — Understand each distribution method
• Consumers — Learn about consumer identity and scoring