Consumer Activity
The activity timeline provides a chronological view of all consumer interactions, including experience participation, purchases, communications, and other engagement events.Accessing Activity Timeline
The activity timeline appears on the consumer detail page, below the metrics cards. Caption: The activity timeline shows all consumer interactionsTimeline Events
The timeline displays various event types in chronological order.Event Types
| Event Type | Icon | Description |
|---|---|---|
| Experience Entry | Joined a queue, draw, or auction | |
| Experience Complete | Completed an experience successfully | |
| Purchase | Made a purchase | |
| Email Opened | Opened a marketing email | |
| Email Clicked | Clicked a link in an email | |
| Page View | Visited a tracked page | |
| Account Created | Consumer profile was created | |
| Profile Updated | Profile information was modified |
Event Details
Each timeline event shows:| Detail | Description |
|---|---|
| Timestamp | When the event occurred |
| Event Type | Category of the event |
| Description | Details about what happened |
| Context | Related experience or campaign |
Experience Participation
Queue Events
| Event | Description |
|---|---|
| Entered Queue | Consumer joined the virtual queue |
| Position Update | Queue position changed |
| Reached Front | Consumer reached front of queue |
| Checkout Started | Began checkout process |
| Checkout Complete | Successfully completed purchase |
| Timed Out | Session expired without completing |
| Left Queue | Consumer voluntarily left |
Draw Events
| Event | Description |
|---|---|
| Entered Draw | Submitted entry for the draw |
| Selected | Won the draw |
| Not Selected | Did not win |
| Confirmed | Confirmed winning entry |
| Forfeited | Did not confirm within deadline |
Auction Events
| Event | Description |
|---|---|
| Bid Placed | Submitted a bid |
| Outbid | Another bidder placed higher bid |
| Won Auction | Had the winning bid |
| Payment Complete | Completed payment for winning bid |
Appointment Events
| Event | Description |
|---|---|
| Booked | Scheduled an appointment |
| Rescheduled | Changed appointment time |
| Cancelled | Cancelled the appointment |
| Completed | Attended the appointment |
| No Show | Did not attend |
Filtering Timeline
Filter the timeline to show specific event types or time periods.Filter by Event Type
- Click the Filter button
- Select event types to show
- Apply the filter
Filter by Date Range
| Option | Description |
|---|---|
| Last 7 days | Events from the past week |
| Last 30 days | Events from the past month |
| Last 90 days | Events from the past quarter |
| All time | Complete event history |
| Custom range | Specify start and end dates |
Communication Events
Email Events
| Event | Description |
|---|---|
| Sent | Email was sent to consumer |
| Delivered | Email reached inbox |
| Opened | Consumer opened the email |
| Clicked | Consumer clicked a link |
| Bounced | Email could not be delivered |
| Unsubscribed | Consumer unsubscribed |
SMS Events
| Event | Description |
|---|---|
| Sent | SMS was sent |
| Delivered | SMS reached phone |
| Failed | Delivery failed |
| Opted Out | Consumer opted out of SMS |
Purchase Events
Track order and transaction history. Caption: Purchase events show order detailsPurchase Details
| Detail | Description |
|---|---|
| Order ID | External order reference |
| Total | Order total amount |
| Items | Number of items purchased |
| Status | Order status (complete, refunded) |
| Source | Where the order originated |
Activity Metrics
Summary metrics are calculated from the activity timeline:Engagement Summary
| Metric | Description |
|---|---|
| Total Events | Number of recorded events |
| First Activity | Date of earliest event |
| Last Activity | Date of most recent event |
| Days Since Active | Time since last engagement |
Experience Summary
| Metric | Description |
|---|---|
| Experiences Entered | Total experiences joined |
| Experiences Won | Times selected in draws/auctions |
| Completion Rate | Percentage completed successfully |
Exporting Activity
Download activity data for analysis:- Click Export Activity
- Select date range
- Choose event types to include
- Download CSV file
Export Fields
| Field | Description |
|---|---|
| Timestamp | When the event occurred |
| Event Type | Category of event |
| Event Name | Specific event name |
| Description | Event details |
| Context | Related entity (experience, order) |
| Metadata | Additional event data (JSON) |
Understanding Activity Patterns
Use the timeline to identify consumer patterns:Engagement Patterns
| Pattern | Indication |
|---|---|
| High frequency | Engaged customer |
| Declining | May be at risk of churning |
| Sporadic | Responds to specific campaigns |
| Single event | New or one-time participant |
Best Practices
- Review before campaigns - Check recent activity before targeting
- Identify preferences - Note which experiences they engage with
- Track journey - Follow the full customer lifecycle
- Spot issues - Look for failed events or drop-offs
Related Guides
- Consumer Details - Profile information
- Consumers Overview - Manage consumers
- Experience Analytics - Aggregate metrics