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Create Audience

This guide walks you through creating new audiences in Fanfare, including both static and dynamic audience types.

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Starting Audience Creation

1. Navigate to Audiences in the sidebar
2. Click the Create button
3. Select Create Audience from the dropdown

Caption: The audience creation form

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Audience Configuration

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Basic Information

Caption: Enter basic audience information

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Dynamic Audiences

Dynamic audiences use rules to automatically determine membership. Consumers who match the rules are automatically included. Advantages:

• Membership updates automatically
• No manual maintenance required
• Scales with your customer base

Best For:

• Behavioral targeting
• Loyalty-based access
• Attribute-based segments

See Membership Rules for rule configuration details.

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Static Audiences

Static audiences contain manually-specified members. You control exactly who is included. Advantages:

• Complete control over membership
• No rule complexity
• Easy to understand

Best For:

• VIP lists
• Invite-only access
• Test groups

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Creating a Dynamic Audience

1. Set Type to Dynamic
2. Click Add Rule to define membership criteria
3. Configure rule conditions
4. Save the audience

Caption: Configure rules for dynamic audience membership

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Rule Builder

The rule builder lets you define conditions: Example rules:

• Email domain equals “company.com”
• Loyalty points greater than 1000
• Purchase count greater than 5
• Tag contains “VIP”

Caption: Build complex rules with multiple conditions

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Creating a Static Audience

1. Set Type to Static
2. Choose how to add members:
   • Search and add individually
   • Import from CSV
3. Save the audience

Caption: Add specific consumers to a static audience

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Adding Members Manually

1. Use the search field to find consumers
2. Search by email, name, or phone
3. Click to add found consumers
4. Repeat for additional members

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Adding Members via Import

For bulk additions:

1. Click Import from CSV
2. Upload a CSV with consumer identifiers
3. Map columns to fields
4. Confirm the import

See Import Consumers for detailed import instructions.

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Advanced Options

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Audience Settings

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External Identifiers

Link audiences to external systems:

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Saving the Audience

1. Review all configuration
2. Click Create Audience
3. Wait for confirmation

Caption: Click Create Audience to save

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After Creation

After successful creation:

• You’re redirected to the audience detail page
• For dynamic audiences, membership is calculated
• For static audiences, any imported members appear

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Editing Audiences

To modify an existing audience:

1. Navigate to the audience detail page
2. Edit any field directly
3. Changes save automatically or via Save button

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Changing Audience Type

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Duplicating Audiences

Create a copy of an existing audience:

1. From the audiences list, open the actions menu
2. Click Duplicate
3. A new audience is created with “Copy of” prefix
4. Edit the copy as needed

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Use Cases

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VIP Customer List

Type: Static

1. Create a static audience named “VIP Customers”
2. Manually add your most valuable customers
3. Use for early access to new products

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High-Value Shoppers

Type: Dynamic

1. Create a dynamic audience
2. Add rule: Total spend > $1000
3. Audience automatically includes qualifying customers

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Beta Testers

Type: Static

1. Create a static audience named “Beta Testers”
2. Add team members and test users
3. Use for testing new experiences before launch

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Loyalty Members

Type: Dynamic

1. Create a dynamic audience
2. Add rule: Loyalty tier equals “Gold”
3. Members automatically sync as loyalty status changes

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Best Practices

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Before Creating

1. Define your goal - Know who should be included
2. Choose the right type - Dynamic for changing criteria, Static for fixed lists
3. Check for duplicates - Avoid creating overlapping audiences

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During Configuration

1. Use clear names - Include key criteria in the name
2. Add descriptions - Document the audience purpose
3. Test rules - Verify dynamic rules match expected consumers

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After Creation

1. Verify membership - Check the member count matches expectations
2. Test in experience - Create a test experience to confirm access
3. Monitor growth - Track how dynamic audiences change over time

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Troubleshooting

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No Members Showing

For dynamic audiences:

• Verify rule logic is correct
• Check that consumers exist matching the criteria
• Ensure operators are correct (equals vs. contains)

For static audiences:

• Confirm members were added successfully
• Check the import completed without errors

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Wrong Members Included

For dynamic audiences:

• Review rule conditions
• Check for unintended rule combinations
• Verify AND/OR logic

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Can’t Find Consumers to Add

When searching for consumers to add:

• Verify the consumer exists in the system
• Try different search criteria (email, phone, name)
• Check for typos in search terms

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Related Guides

• Membership Rules - Detailed rule configuration
• Import Consumers - Bulk import guide
• Audiences Overview - Managing audiences