Skip to main content
This guide walks you through creating new audiences in Fanfare, including both static and dynamic audience types.

​
Starting Audience Creation

  1. Navigate to Audiences in the sidebar
  2. Click the Create button
  3. Select Create Audience from the dropdown
Caption: The audience creation form

​
Audience Configuration

​
Basic Information

Caption: Enter basic audience information

​
Dynamic Audiences

Dynamic audiences use rules to automatically determine membership. Consumers who match the rules are automatically included. Advantages:
  • Membership updates automatically
  • No manual maintenance required
  • Scales with your customer base
Best For:
  • Behavioral targeting
  • Loyalty-based access
  • Attribute-based segments
See Membership Rules for rule configuration details.

​
Static Audiences

Static audiences contain manually-specified members. You control exactly who is included. Advantages:
  • Complete control over membership
  • No rule complexity
  • Easy to understand
Best For:
  • VIP lists
  • Invite-only access
  • Test groups

​
Creating a Dynamic Audience

  1. Set Type to Dynamic
  2. Click Add Rule to define membership criteria
  3. Configure rule conditions
  4. Save the audience
Caption: Configure rules for dynamic audience membership

​
Rule Builder

The rule builder lets you define conditions: Example rules:
  • Email domain equals “company.com”
  • Loyalty points greater than 1000
  • Purchase count greater than 5
  • Tag contains “VIP”
Caption: Build complex rules with multiple conditions

​
Creating a Static Audience

  1. Set Type to Static
  2. Choose how to add members:
    • Search and add individually
    • Import from CSV
  3. Save the audience
Caption: Add specific consumers to a static audience

​
Adding Members Manually

  1. Use the search field to find consumers
  2. Search by email, name, or phone
  3. Click to add found consumers
  4. Repeat for additional members

​
Adding Members via Import

For bulk additions:
  1. Click Import from CSV
  2. Upload a CSV with consumer identifiers
  3. Map columns to fields
  4. Confirm the import
See Import Consumers for detailed import instructions.

​
Advanced Options

​
Audience Settings

Audiences define membership and eligibility. When multiple access paths could apply to a consumer, ordering is configured on the experience sequence, not on the audience.

​
External Identifiers

Link audiences to external systems:

​
Saving the Audience

  1. Review all configuration
  2. Click Create Audience
  3. Wait for confirmation
Caption: Click Create Audience to save

​
Operational Follow-Up

After successful creation:
  • You’re redirected to the audience detail page
  • For dynamic audiences, membership is calculated
  • For static audiences, any imported members appear

​
Editing Audiences

To modify an existing audience:
  1. Navigate to the audience detail page
  2. Edit any field directly
  3. Changes save automatically or via Save button

​
Changing Audience Type

You cannot change an audience from Dynamic to Static or vice versa after creation. Create a new audience if you need a different type.

​
Duplicating Audiences

Create a copy of an existing audience:
  1. From the audiences list, open the actions menu
  2. Click Duplicate
  3. A new audience is created with “Copy of” prefix
  4. Edit the copy as needed

​
Use Cases

​
VIP Customer List

Type: Static
  1. Create a static audience named “VIP Customers”
  2. Manually add your most valuable customers
  3. Use for early access to new products

​
High-Value Shoppers

Type: Dynamic
  1. Create a dynamic audience
  2. Add rule: Total spend > $1000
  3. Audience automatically includes qualifying customers

​
Beta Testers

Type: Static
  1. Create a static audience named “Beta Testers”
  2. Add team members and test users
  3. Use for testing new experiences before launch

​
Loyalty Members

Type: Dynamic
  1. Create a dynamic audience
  2. Add rule: Loyalty tier equals “Gold”
  3. Members automatically sync as loyalty status changes

​
Best Practices

​
Before Creating

  1. Define your goal - Know who should be included
  2. Choose the right type - Dynamic for changing criteria, Static for fixed lists
  3. Check for duplicates - Avoid creating overlapping audiences

​
During Configuration

  1. Use clear names - Include key criteria in the name
  2. Add descriptions - Document the audience purpose
  3. Test rules - Verify dynamic rules match expected consumers

​
After Creation

  1. Verify membership - Check the member count matches expectations
  2. Test in experience - Create a test experience to confirm access
  3. Monitor growth - Track how dynamic audiences change over time

​
Troubleshooting

​
No Members Showing

For dynamic audiences:
  • Verify rule logic is correct
  • Check that consumers exist matching the criteria
  • Ensure operators are correct (equals vs. contains)
For static audiences:
  • Confirm members were added successfully
  • Check the import completed without errors

​
Wrong Members Included

For dynamic audiences:
  • Review rule conditions
  • Check for unintended rule combinations
  • Verify AND/OR logic

​
Can’t Find Consumers to Add

When searching for consumers to add:
  • Verify the consumer exists in the system
  • Try different search criteria (email, phone, name)
  • Check for typos in search terms