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Waitlists capture consumer interest for an access path. They are useful before a launch, when another distribution is not active yet, or when you want to collect demand without granting checkout access.

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Creating a Waitlist

  1. Navigate to Experiences > Create Experience
  2. Configure the access path that should collect interest
  3. Add or configure the waitlist for that path when the option is available for your account
  4. Set the waitlist capacity, if you need one

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Waitlist Settings

SettingAPI fieldRequiredDescription
CapacitycapacityNoMaximum waitlist entries. Leave unset when you want to capture all interested consumers.
Standalone Admin API creation also requires sequenceId. When a waitlist is created from the dashboard experience flow, the sequence relationship is handled by the selected access path.

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Consumer Experience

StateConsumer experience
Can joinConsumer can join the waitlist for the access path.
JoinedConsumer sees confirmation that they are on the waitlist.
UnavailableWaitlist is full or no public access path is available.
Waitlists do not grant checkout access by themselves. Consumers continue through the current public journey state when another distribution becomes available.

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Common Patterns

PatternConfiguration
Pre-launch interestWaitlist sequence before a queue, draw, or timed release opens.
OverflowWaitlist shown when primary access is not available.
Restock interestWaitlist on a product or experience page to capture future demand.