Accessing Consumer Details
Click on any consumer in the consumers list to view their detail page. Caption: The consumer detail page shows comprehensive profile informationProfile Header
The header section displays key consumer information at a glance.Contact Information
RFM Engagement Chart
The radar chart visualizes the consumer’s engagement across three dimensions:
The chart shows percentile rankings compared to other consumers in your organization.
Caption: The RFM chart shows engagement relative to other consumers
Metrics Cards
Six metric cards provide insights into different aspects of the consumer:Customer Value Card
Caption: Track lifetime value and average order value
Purchase Recency Card
Recency Status Definitions
Engagement Health Card
Location Context Card
The best send time is calculated based on when the consumer typically engages, bucketed into standard windows:
Account Health Card
Bot Risk Levels
Loyalty Card
Editing Consumer Information
To update consumer details:- Click the Edit button on the detail page
- Modify the desired fields
- Click Save to apply changes
Editable Fields
Non-Editable Fields
Consumer Tags
Tags help categorize and segment consumers.Adding Tags
- Click the Tags section
- Type a new tag name
- Press Enter to add
Common Tags
Sync Sources
View external integrations linked to this consumer: Caption: View integration sync status for the consumerDeleting Consumers
To delete a consumer:- Navigate to the consumer detail page
- Click the Actions menu
- Select Delete
- Confirm the deletion
Data Privacy Actions
Export Consumer Data
Download all data associated with a consumer:- Click Actions > Export Data
- Select data to include
- Download the file
Delete Consumer Data
For GDPR/CCPA compliance:- Click Actions > Delete Data
- Confirm the deletion request
- Data is permanently removed
Related Guides
- Consumer Activity - View activity timeline
- Consumers Overview - Manage consumer list
- Audiences - Segment consumers