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Reports allow you to generate detailed analytics exports for specific metrics, time periods, and segments. Use reports for deeper analysis, stakeholder presentations, and compliance requirements.

Report Types

Standard Reports

Experience Reports

Generating Reports

Standard Report Generation

  1. Navigate to the reports section
  2. Select a report type
  3. Configure parameters
  4. Generate the report
  5. Download or view online
Caption: Configure and generate custom reports

Report Parameters

Date Range Selection

Preset Ranges

Custom Date Range

  1. Click Custom
  2. Select start date
  3. Select end date
  4. Apply the range
Caption: Select custom date ranges for reports

Report Metrics

Experience Metrics

Consumer Metrics

Revenue Metrics

Report Formats

Available Formats

Format-Specific Options

CSV Options

  • Include headers
  • Date format
  • Number format
  • Delimiter choice

Excel Options

  • Multiple sheets
  • Charts included
  • Formatting applied
  • Summary sheet

PDF Options

  • Include charts
  • Page orientation
  • Paper size
  • Branding

Scheduled Reports

Setting Up Scheduled Reports

  1. Create a report configuration
  2. Click Schedule
  3. Set frequency
  4. Choose delivery method
  5. Save the schedule
Caption: Set up automatic report delivery

Frequency Options

Delivery Methods

Report History

Viewing Past Reports

Access previously generated reports:

Report Retention

Advanced Reporting

Filtering Data

Apply filters to narrow report scope:

Grouping Data

Group report data by:

Comparing Periods

Compare metrics across time periods:
  1. Select primary period
  2. Enable comparison
  3. Select comparison period
  4. View side-by-side metrics

Report Templates

Saving Templates

Save report configurations for reuse:
  1. Configure report parameters
  2. Click Save as Template
  3. Name the template
  4. Access from template library

Using Templates

  1. Open template library
  2. Select a template
  3. Adjust parameters if needed
  4. Generate the report

API Access

Report API

Programmatically generate reports:

Webhook Delivery

Receive reports via webhook:
  1. Configure webhook URL
  2. Set report parameters
  3. Schedule or generate
  4. Report POSTed to URL

Best Practices

Report Design

  1. Start with questions - Know what you want to learn
  2. Choose appropriate metrics - Select relevant data
  3. Use meaningful ranges - Compare like periods
  4. Include context - Add notes and explanations

Report Distribution

  1. Schedule regular reports - Automate routine reports
  2. Use appropriate formats - Match format to audience
  3. Secure sensitive data - Limit access as needed
  4. Archive important reports - Download for records

Troubleshooting

Report Generation Failed

  1. Check date range is valid
  2. Verify you have data for the period
  3. Ensure you have permission
  4. Try a smaller date range

Data Looks Incorrect

  1. Verify date range selection
  2. Check timezone settings
  3. Confirm metric definitions
  4. Compare with dashboard data

Scheduled Report Not Delivered

  1. Check email spam folder
  2. Verify email addresses
  3. Confirm schedule is active
  4. Check report generation status