Audiences Overview

Audiences define groups of consumers who can access your experiences. Use audiences to target specific customer segments, create exclusive access, and personalize the experience for different groups.

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Accessing Audiences

Navigate to Audiences in the sidebar to view and manage your audience segments. The route is /app/audiences. Caption: The audiences list shows all your defined segments with member counts

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Audience Types

Fanfare supports several types of audiences: Caption: Multiple ways to create and manage audiences

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Audiences Table

When you have audiences, they’re displayed in a sortable table.

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Table Columns

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Actions Menu

Each audience row has an actions menu with:

• View Details - Open audience detail page
• Edit - Modify audience settings
• Duplicate - Create a copy
• Delete - Remove the audience

Caption: Access quick actions from the row menu

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Audience Groups

Related audiences can be organized into groups. This is particularly useful for:

• Loyalty tiers (Gold, Silver, Bronze as a group)
• Regional audiences (US, UK, EU as a group)
• Campaign audiences (Spring Sale segments as a group)

Caption: Audiences can be organized into logical groups

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Creating Audiences

Click the Create button to see available options: Caption: Multiple ways to add audiences to your organization See detailed guides:

• Create Audience - Manual creation
• Import Consumers - CSV imports
• Membership Rules - Dynamic rule configuration

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Audience Detail Page

Click any audience to view its detail page. The detail page includes:

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Overview Tab

• Audience summary and metadata
• Member count and growth
• Associated experiences
• Sync status (if applicable)

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Members Tab

• List of consumers in the audience
• Search and filter members
• Add/remove members (for static audiences)
• Export members

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Rules Tab (Dynamic Audiences)

• View and edit membership rules
• Test rules against consumers
• Rule match statistics

Caption: The audience detail page provides comprehensive management options

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Using Audiences in Experiences

When creating or editing an experience, select which audiences are eligible for an access path:

1. Navigate to the experience
2. Find the Audience selection field
3. Choose one or more audiences
4. Consumers who match the configured audience rules are eligible for that path

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Multiple Audiences

When multiple audiences are selected:

• Treat the selection as membership and eligibility criteria for that access path
• Use experience sequences to define ordering when multiple access paths are available
• Keep audience names clear so overlapping segments are easy to reason about

Caption: Select multiple audiences for shared eligibility

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Audience Analytics

Track audience performance:

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Deleting Audiences

To delete an audience:

1. Navigate to the audience detail page
2. Click the Delete button
3. Confirm the deletion

For audience groups:

• Deleting a group deletes all audiences in the group
• Confirm the count of audiences to be deleted

Caption: Confirm before deleting audiences

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Best Practices

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Naming Conventions

Use clear, descriptive names:

• Include the targeting criteria
• Add date ranges for time-limited audiences
• Prefix with category (e.g., “VIP - Gold Members”)

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Audience Strategy

1. Start broad, then narrow - Begin with general audiences
2. Use dynamic when possible - Rules auto-update membership
3. Clean up unused audiences - Remove old, unused segments
4. Document your logic - Add descriptions explaining criteria

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Performance Considerations

• Large static audiences (100k+) may take longer to load
• Complex dynamic rules impact experience load times
• Consider breaking very large audiences into segments

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Integration with External Tools

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Klaviyo Integration

If Klaviyo is configured:

1. Import lists as audiences
2. Keep audiences synced with Klaviyo
3. Track audience source

See Settings > Integrations to configure Klaviyo.

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Related Guides

• Create Audience - Build new audiences
• Membership Rules - Configure dynamic rules
• Import Consumers - Bulk imports
• Consumer Management - Individual consumer records